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<!DOCTYPE html> <html> <head> <style> p:before { content: "Read this -"; } p#hometown:before { content: none; } </style> </head> <body> <p>My name is Donald</p> <p id="hometown">I live in Ducksburg</p> <b>Note:</b> For :before to work in IE8, a DOCTYPE must be declared. </body> </html>